Thursday, 15 September 2011

TK Maxx - AW 11

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I must confess to being one of those people with a limited knowledge of TK Maxx but still with a very definite image in my mind of what I think they offer. My invitation to the TK Maxx Blogger Event in London last week firmly changed my preconceptions. I met up with some blogger faces, both old and new, for a delicious lunch at the Paramount in London as well as the chance to meet up with representatives from TK Maxx including Sophia, the buyer you are probably already familiar with from the tv adverts.

After the lunch, we moved on to a different venue, housing the new pieces styled in amongst a circus theme. Mini popcorn, candyfloss and fruity cocktails were served while we learned more about how the pieces are chosen. Sophia works directly with the designers who offer current lines, a lot of energy is put into thinking about the TK Maxx customer, visiting warehouses in Italy to unearth those treasures that will appear on our high street.

There were themes of Jewel Colours, Country Heritage, Seventies, Nordic as well as the well-known Gold Range with huge designer labels like Alberta Feretti, Versace, Galliano, Dolce & Gabbana and Halston to name a few. The jewel coloured clothes and accessories caught my eye the most, the fabrics so sumptuous and luxurious, they really got me in the mood for Christmas party nights out. What I saw on this day was surely enough for me to pay a visit to my local TK Maxx to find some of these amazing pieces for myself.

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17 comments:

  1. Lovely photo's looks like they have some great thing's :)

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  2. Looks amazing, and such lovely photos. I popped in TK Maxx in Basingstoke the other day and they had some great faux fur coats.

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  3. I do like TK Maxx although shopping there isn't always the nicest experience. The metrocentre had a really good gold label section when it first opened but I don't think it's there any more. It's definitely much better than the one in town, I love the homewares section!

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  4. Lovely colours! TK Maxx stresses me out completely though!
    xx
    http://homemadefashionista.blogspot.com/

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  5. I agree with Becky, I don't shop there as I hate the shopping experience - TK Maxx do stock some amazing finds, but I'm just not prepared to go through the pain and effort to find them in amongst the tat!

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  6. My local TK Maxx is rubbish for clothes but I love it for homewares. I love that you pick up really random, one off things.

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  7. Oh wow, the clothes look stunning! I am one of those people that doesn't quite get TKMaxx I think! Everyone else seems to come out with all sorts of wonderous bargains from there but alas I never seem to find anything!

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  8. What beautiful photos! I generally avoid TKmaxx because my local one is usually crammed packed full of people and that always puts me of but looking at the gorgeous shots here I might have to give it another go :)

    Sarah
    http://fashionismyh2o.blogspot.com/
    xx

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  9. ooh ! my man loves shopping at TK Maxx... how i miss shopping in London !
    xx

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  10. Oooh they are some lovely things there! TK Maxx is one of those places that I never really go in, but people keep advertising to me! xx
    Sirens and Bells

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  11. Oh I am loving all those hats and head pieces!

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  12. Oh that sequin dress thing looks cool and that candy in the beginning yum :D

    xx Seph

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  13. oh wow look at the jewel shades, some gorgeous detail pictures here. Looks like a fun day! you can really hit lucky in certain tk maxx stores, really depends on the individual shop though
    xox

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  14. very nice :) i love tkmaxx

    http://pinklemonsorbet.blogspot.com/

    Meena ♥

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  15. Beautiful pictures, looks like you had an amazing time! :)

    x

    http://fandabbydozie.blogspot.com/

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  16. These are gorgeous photo's, I would love to see the little magazine. We actually have TKMaxx here in my town, but it is relatively new and I haven't sampled it as yet - will have to make sure to do so soon!
    x

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