Thursday, 8 September 2011

Next Shoreham Store

Last week I was very lucky to have been invited by the team at Next to spend a couple of days in Brighton, visiting their new store in nearby Shoreham. I, and a couple of dozen other bloggers, were guided around the huge 56,000 sq foot store by the buyers who gave us a very interesting insight into key trends and their inspirations and customer focus. We began our day with a Starbucks breakfast, situated at the top of the store for a chance to meet up with the other bloggers I would be spending my day with. We covered all of the interior departments (not the clothing on this occasion) before returning to Brighton for a delicious lunch at Hotel du Vin.

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The first thing I would have to say about the store, is how easily laid out it is. When I think of home/diy, I think of B&Q and Ikea and heart palpitations immediately begin at the dread of visiting those two places. B&Q is not, in my opinion, female-friendly and Ikea get you inside and never want you to leave with their very confusing layout. If I want to hit up only a certain department, say kitchen, I want to be able to find it quickly, buy what I want and leave easily without any stress. Most importantly, I like the aesthetic of a place. I want my curiosity to be piqued, I want things to catch my eye, I actually want to be convinced to spend time looking at the goodies on offer. This is where the Next Shoreham store fills a gap in the market for females (not excluding the rest of the family) to comfortably gain ideas on interior decoration, on those finishing touches in making a house a home. Everything you could possibly want from start to finish is in this store, be it decorating, flooring, carpets, tiles, dining, gardens. It is all here, under one roof. Each 'room' of the home is located within a specific department and set out as such.

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For me, it is the details that appeal. Whether that be fashion accessories or those little extras for the home, what particularly caught my eye were the amazing textures. Mirrored cups, various luxurious fabrics on cushions and throws and beautiful flowers. There are vases and Asian inspired ornaments, with various colour themes to suit your taste.

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The kitchen is the heart of any home and the modern clean lines of the kitchens on offer at Next were very appealing as well as the dining accessories. A Next kitchen costs on average £4000, so a good mid-market choice that is very stylish.

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The decorating department is something very new for Next and they have been awarded by Dulux a touch screen service for choosing paint, a novelty feature that will go down very well I'm sure with all of the family.

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I think I surprised myself to learn that my favourite department was for the garden. With inspiration gained from the Chelsea Flower Show, there was so much detail to take in. The fact that it was a very lovely summer day, helped see your dream garden in all of it's sunny glory. There were sheds painted in pastel hues, summer rooms with cosy chairs. Gardening tools that were so pretty they actually made me want to garden and the loveliest selection of flowers and plants. Everything you could possibly want for outside dining, barbecues and summer relaxation.

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I'm so pleased I had this amazing opportunity to experience for myself Next's new store concept, I hope this will be something that will roll out across the rest of the country. And certainly, if you are in the South region, you should definitely pay it a visit. Thanks Next for inviting me!

32 comments:

  1. BEAUTIFUL. I love this style and I think, that everyone should have an orchid at home:)

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  2. fantastic photos! Looks like they have some lovely items to look forward to.

    X x

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  3. wow, what a lot of photos! I don't blame you though the shop looks amazing - and huge!

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  4. loooove this! awesome post.

    http://pinklemonsorbet.blogspot.com/

    Meena ♥

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  5. I want some of those faux hydrangeas for my new uni room!

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  6. Next has got some gorgeous homeware! Love this idea, everything looks amazing! x

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  7. They have become a really aspirational brand, I am crazy about homeware and when I went in to the one in Newcastle, I just wanted to buy all the kitchen stuff. I love seeing all those photos, and it makes me feel like i was there with you. Oh, Paula - I saw a jumper in topshop that reminded me of you. It was fusica pink with a black bow on the front, have you seen it? I'll have a look on their site and will tweet over the link xxx

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  8. Sounds like a great weekend, I love Brighton. The store looks amazing too, lots of pretty things!

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  9. Next has really upped their game in the past few years! I absolutely love their homeware and these photos are making me want absolutely everything!
    Rachelle x
    http://inspiredbytheretired.blogspot.com/

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  10. It's amazing how Next has grown over the years. It looks like they've got some wonderful bits here! XXX

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  11. I agree with you totally on finding a specific department and having things laid out nicely, Laura Ashley are also very good at doing that, I always love going in there!

    Maria xxx

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  12. I wish there was one of these near me, looks an amazing Next store!

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  13. Next, for clothes and homeware, has always been hit & miss for me and there are certain stores that are far better than others. I'd be interested to see their new concept if it does get rolled out.

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  14. Oh, gorgeous. I love, love, love interior shopping and you have done the store proud - I love all the detail. I pretty much want everything.

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  15. So many beautiful things in one place!!!!
    The styling / merchandising is very well done <3

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  16. Just the perfect combi of clear and cozy!

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  17. Good old Next! They never fail to surprise me whenever I pop in!

    Fabulous pictures, as always!

    Olivia xx

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  18. oooh nice... i've got a thing for cushions and kitchen deco. And these pictures are really tempting !
    Thanks for sharing this nice spot with us !
    xx

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  19. I want to deck my future house in NEXT. Everything is always so lovely.

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  20. I love all your photographs, you have captured so many lovely items! I think there is a Next home story in a retail park near me so I'll definitely be checking it out next time I'm near by - especially love those 'soak' letters - they would be perfect for our bathroom!
    xxx

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  21. How amazing! I want it all :)

    Olive

    www.VisforOlive.blogspot.com

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  22. Love all your close up detail shots! Really beautiful!

    The shop sounds enormous!

    Must have been a really fun day! xx

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  23. I like the fish... To be honest, though, I would never set out to buy any of those nick-nacks as I accumulate enough junk already without trying (also homeware shops remind me of being dragged to Habitat and places as a kid).

    K xx

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  24. the furnishings in next look amazing, really want to makeover my bedroom now! x

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  25. pretty overdose!!!! WOW!!!!

    vivI.Iviv
    www.lovexevol.blogspot.com

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  26. This place looks amazinggg. I could really live there! I can imagine myself just getting lost amidst all the wonderful items displayed. x

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  27. Love this post, I'm redecorating my room soon so I might take a trip down to Next! :)

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  28. Loving the pics on this post! Absolutely beautiful, thanks for sharing!

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  29. What a beautiful store! I love the style, patterns, colors, details! Beautiful!

    www.looselips-sinkships.com

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  30. how cool is must have been to do that!!! loving the pictures!

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  31. it looks like such a beautiful shop! i love homewares, i just need to move into my own place so i can decorate it first, haha.

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