It is rare that anything exciting comes to the North East of England. But typically when it does, I have to miss it due to real life, ie working for a living. The opening of Boux Avenue in the MetroCentre, Gateshead was one such event. A beautiful lingerie store that absolutely fills a necessary gap in the lingerie world in my eyes. When in need of new underwear, I generally think M&S. Occasionally if I have a larger budget I will mail order from Agent Provocateur but alas that budget is not always readily available. When buying lingerie, I am also buying luxury and I want the pieces I choose to represent as such, in the way of plush details and feminine packaging. And so Boux Avenue fills a mid-range price gap but loses none of the luxury and feeling of decadence when buying pretty underwear.
Despite missing out on the store opening, I did manage to experience some Boux Avenue for myself at home in the way of this stunning dusky pink lingerie set and some sweet-smelling perfume products. I now can't wait to get to the store to experience it for myself, the promotional pictures look absolutely amazing. I have a friend's birthday coming up very soon and now I know exactly what I can buy her. (Boux Avenue is also available on-line here if you don't happen to have a store near to you).