Sunday, 25 September 2011

Boux Avenue

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It is rare that anything exciting comes to the North East of England. But typically when it does, I have to miss it due to real life, ie working for a living. The opening of Boux Avenue in the MetroCentre, Gateshead was one such event. A beautiful lingerie store that absolutely fills a necessary gap in the lingerie world in my eyes. When in need of new underwear, I generally think M&S. Occasionally if I have a larger budget I will mail order from Agent Provocateur but alas that budget is not always readily available. When buying lingerie, I am also buying luxury and I want the pieces I choose to represent as such, in the way of plush details and feminine packaging. And so Boux Avenue fills a mid-range price gap but loses none of the luxury and feeling of decadence when buying pretty underwear.

Despite missing out on the store opening, I did manage to experience some Boux Avenue for myself at home in the way of this stunning dusky pink lingerie set and some sweet-smelling perfume products. I now can't wait to get to the store to experience it for myself, the promotional pictures look absolutely amazing. I have a friend's birthday coming up very soon and now I know exactly what I can buy her. (Boux Avenue is also available on-line here if you don't happen to have a store near to you).

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19 comments:

  1. Pretty pink undergarments - I'm sure you'll feel extra feminine wearing them.
    Glad to hear that you have Boux Avenue nearby;-)

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  2. I love that underwear set. I'm heading to the Metro Centre after work on Wednesday so I'll have to pop in. x

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  3. pretty (:

    http://pinklemonsorbet.blogspot.com/

    Meena ♥

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  4. Pretty! Everything looks so delicate. Must check this out soon. I've been annoying everyone this week by correcting them that Metro Centre is still the largest shopping centre in europe. Even though Westfield themselves say they're the biggest "inner city/urban" centre, it has appeared that people misunderstood and have reported that it's the biggest in europe. Metro centre tweeted me this week and said "we're have 340 shops, they have 300.". ha! YESSSSS!! Team north east!!! x

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  5. So pretty! That bra looks like something a mermaid might wear :)

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  6. Ooh, totes checking these guys out (online). I too am an M&S underwear girl! I keep forgetting there might be alternatives out there!

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  7. Looks beautiful - and I am sad to admit that I have never been inside a store quite like this. I have led such an unadventurous life, fashion-wise! Love the idea of white chiffon fragrance. Such an evocative post, a delight for the senses. x

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  8. I really like the photos they're very interesting looking, and the products look awesome as well!
    -Farrah

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  9. Oh wow, that underwear is simply stunning and I love the colour :)

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  10. wow how pretty! Uk and Ireland definitley have lacked in that inbetween lingerie market. I think m&s or when I can afford it Elle McPherson or Mimi Holiday but I love going on holiday to Italy and trying intimissimi or oysho. Def have to check this company out, stunning pics!
    xox

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  11. I love the colour such a beautiful dusky rose
    Kat x

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  12. This looks perfect for me, I love AP but I have to stock up in the sale so this will be a good alternative!!

    Maria xxx

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  13. Oh wow, those goodies look positively glam! The dusty pink colour is so pretty. Enjoy 'em! x

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  14. Awww!It looks amazing! Exactly what I love!

    http://www.afrenchinlosangeles.com/

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  15. I've never heard of the brand before but what gorgeous lingerie they've sent you! The dusky pink colour is divine. Will definitely be checking them out now. Sally x

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  16. it all looks so pretty and decadent x

    BLEURGH
    http://say-bleurgh.blogspot.com

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  17. their products look so beautiful! how unfortunate that you had to miss the store opening, but at least there is a store near you that you'll be able to get to as often as you like now. :)

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