Wednesday, 27 October 2010

Avant Garde

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As bloggers, we receive many an email from PR companies asking us to promote their products in some way or another. I must admit, I dismiss most of them as I hate to think that my content will be the same as other blogs. But every once in a while, something will really catch my eye that gives me the opportunity to be creative and make the post very much my own.

And so the offer of choosing a piece from the Clothing at Tesco range came my way and was one I was very ready to dismiss until I saw the "Post It On" concept behind the promotion and thought it a novel idea to both style the piece and interact with other bloggers.

I then had a quick scan of the site not expecting to find much of interest, I'm not one to pick up inexpensive pieces of clothing whilst doing my grocery shopping. Not that there is anything wrong with that but I hate grocery shopping and want to get in and out of there as quickly as possible.

Which leads me to the F+F Couture range which is only available on-line and really did surprise me. Here is a range at the top end of 'budget fashion' and with some quite remarkable pieces. Yes, there are only a few to choose from but the dress I chose was overflowing with remarkable details. Devoré fabric, long rows of button detail, an asymetric hem, it immediately made me think of designs by Alexander McQueen, Vivienne Westwood with the amazing Rick Owens-esque shoulders. 'Avant Garde' is not a label I would associate with Tesco.

And so as part of the promotion, it is now my turn to choose a fellow blogger who may choose a piece of their own to style and to then choose another blogger... and so it goes on.

So, my blogger of choice is.........Amy from Vintage Reflection... you will receive an email very soon!

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F+F Couture range at Clothing at Tesco dress ~ Top Shop lilac platform strap heels ~ Tabio black 110d tights ~ Vintage, Etsy & M&S assorted rings ~ Chanel Nouvelle Vague nail enamel

44 comments:

❤Cate❤ said...

That's from Tesco!? I'm amazed it's really beautiful and right up my street!

Such a great idea to pass it on and see how other people would style it xoxo

E is for Eleanor said...

I love it on you Paula! You chose a great piece, such great shoulders! x

Serina said...

Tesco clothing is pretty good! I'll definitely check it out!

I loved the american apparel one of these but it's so expensive!

Lauren said...

You look awesome and styled that piece so well. Very novel idea that, well done Tesco

normalityandme said...

WOW! Not only do I L.O.V.E this dress but I have recently posted (shameless plug for my blog, sorry!) about how i know more about tesco fashion than anything high end... but now I find I am even behind the times there!

I'm so excited about a tesco couture range :) am checking out it right now. Thank you.

Cloud of Secrets said...

Striking! You evoke thoughts of a slightly more Victorian Rachel in the film Blade Runner -- one of my favorite style heroines.

WeShop said...

This dress looks amazing - not what I'd expect from Tesco at all. xx

Kate said...

I can't believe it's from Tesco, it's such an amazing dress! Brilliant post x

Harriet said...

this dress looks fantastic on you! I was tagged by Tor from Fabfrocks under the same promo and am currently awaiting my dress from hem with baited breath after seeing you both in such amazing creations!

vintagereflection said...

I love that dress and how you've styled it up! It looks super expense and chic. Thank you so much for choosing me, I'm super excited and can't wait to choose something and style it up. Thank you x

Mat said...

tesco, who would have thought it! looks wicked

Grit and Glamour said...

This dress, this look, and YOU are magnificent. You look incredible!

♥ V
http://www.gritandglamour.com
twitter: @gritandglamour

thelayeredpancake said...

i LOVE your rings!!! they are amazing and I am so in love.
you look great in that dress and how do you manage to make an ever so neat bun?

Marinka said...

Your dress is gorgeous, I like the strong shoulders a lot!

janettaylor said...

WOW! I love that dress...what an incredible surprice from Tesco! :)

katrina said...

you ROCK this look, Paula -- go girl!! the turquoise on your nails softens the look -- a fine balance.

smäm said...

Looks awesome!

Sherin said...

What an interesting idea! Sounds like fun. The dres looks amazing on you.

I'm really impressed with Clothing at Tesco these days, especially with the Couture Range.

sacramento said...

How wonderful that tesco has gone such a long way. F&F coture looks most interesting. it is a pitty that they do not post to Spain. Perphaps one day.
Love you and your blog. Both beautiful.
XXXXXXXXXXXXXXXX

sacramento said...

Thank you for your comment in my blog. You are so wonderful!!!
I am following you now.
Un abrazo fuerte from Spain.
XXXXXXXXXXXXXX

ching said...

i always like looking at your pictures. the tones of the photos are so vintage. what do you use to edit it? :)

daisychain said...

My god, what an amazing choice!

Maria Ana said...

Those are some great shoulders Paula! :)

Maria Ana

kat said...

You look fierce here P!
Like your hair like that.
A novel idea that f&f are using
to promote their range- I can see
why you chose to take part,
Kat xx

Helen said...

Tesco clothing often throws up some good pieces! I am always pleasantly surprised. You look fierce here.

Victoria said...

Beautiful!

TresLunas said...

i like your blog so much =) do you wanna follow me?
B*

http://moonsandme.blogspot.com/

Midnight Cowgirl said...

Amazing dress!

claire eloise said...

such a great idea! and i can't believe that's from tesco's! xx

Miss ED said...

Love how you wore it!! Fantastic piece to choose, too, I'm going to hop over to the site and see if they actually ship to the U.S. :D

Ripped Nylon

Miss ED said...

Foiled!!! They only deliver to the UK. :( I guess I'll lust in silence!

Danni and Maria said...

As Tyra would say; You are fierce! I love the shoulders on you and it's such a good idea to pass it on- it's noce to spread the love. I am also totally in love with your shoes - they are gorgeous! :)

Maria xxx

Audrey Allure said...

Gorgeous dress!

The Shopping Forecast said...

Florence and Fred have some really nice stuff, but not always!

Fashion, Art and other fancies said...

You must be very popular. I don't get e-mails from PR companies - my e-mail address is not published on my blog. Your face is so striking, love the lipcolour, your pretty updo and nail varnish colour. Have a grand weekend;-)

Shamini said...

beautiful dress... and loving your rings...
i've got a question: how do you manage to always hold such a perfect fringe? that's gorgeous... i just trimmed mine and it went all wrong... :(

PinkBow said...

Thanks everyone!

Layeredpancake - I used a bun ring for volume, my hair I'd quite fine unfortunately

Shamini - I cut mine myself too more often than not & it' s usually not very straight. I have no technique though, I just trim a little & hope for the best!

Amy said...

That dress is amazing. I love it on you. And I love the picture of the back of your head - such a perfect bun!

▲ WOLF WHISTLE ▲

Lala said...

great pics, love the nailpolish and shoes :)

xo lala

http://lala-tulpe.blogspot.com/

High On High Heels said...

Amazing dress!

Crafty Nell said...

Gorgeous pictures. And I want every ring that you're wearing!

fröken lila said...

you assortment of rings is truly beautiful!

nicolette said...

WOW. I am absolutely floored that this dress came from Tesco... FLOORED. Can I get someone to send me one?!! It's stunning. Really, Paula.

jemina said...

Oh WOW, this dress is a dream... I LOVE everything about it, and what a FABULOUS idea, of the 'pass it on', LOVE it!!!

XOXO
J