Wednesday, 27 October 2010

Avant Garde

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As bloggers, we receive many an email from PR companies asking us to promote their products in some way or another. I must admit, I dismiss most of them as I hate to think that my content will be the same as other blogs. But every once in a while, something will really catch my eye that gives me the opportunity to be creative and make the post very much my own.

And so the offer of choosing a piece from the Clothing at Tesco range came my way and was one I was very ready to dismiss until I saw the "Post It On" concept behind the promotion and thought it a novel idea to both style the piece and interact with other bloggers.

I then had a quick scan of the site not expecting to find much of interest, I'm not one to pick up inexpensive pieces of clothing whilst doing my grocery shopping. Not that there is anything wrong with that but I hate grocery shopping and want to get in and out of there as quickly as possible.

Which leads me to the F+F Couture range which is only available on-line and really did surprise me. Here is a range at the top end of 'budget fashion' and with some quite remarkable pieces. Yes, there are only a few to choose from but the dress I chose was overflowing with remarkable details. Devoré fabric, long rows of button detail, an asymetric hem, it immediately made me think of designs by Alexander McQueen, Vivienne Westwood with the amazing Rick Owens-esque shoulders. 'Avant Garde' is not a label I would associate with Tesco.

And so as part of the promotion, it is now my turn to choose a fellow blogger who may choose a piece of their own to style and to then choose another blogger... and so it goes on.

So, my blogger of choice is.........Amy from Vintage Reflection... you will receive an email very soon!

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F+F Couture range at Clothing at Tesco dress ~ Top Shop lilac platform strap heels ~ Tabio black 110d tights ~ Vintage, Etsy & M&S assorted rings ~ Chanel Nouvelle Vague nail enamel

44 comments:

  1. That's from Tesco!? I'm amazed it's really beautiful and right up my street!

    Such a great idea to pass it on and see how other people would style it xoxo

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  2. I love it on you Paula! You chose a great piece, such great shoulders! x

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  3. Tesco clothing is pretty good! I'll definitely check it out!

    I loved the american apparel one of these but it's so expensive!

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  4. You look awesome and styled that piece so well. Very novel idea that, well done Tesco

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  5. WOW! Not only do I L.O.V.E this dress but I have recently posted (shameless plug for my blog, sorry!) about how i know more about tesco fashion than anything high end... but now I find I am even behind the times there!

    I'm so excited about a tesco couture range :) am checking out it right now. Thank you.

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  6. Striking! You evoke thoughts of a slightly more Victorian Rachel in the film Blade Runner -- one of my favorite style heroines.

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  7. This dress looks amazing - not what I'd expect from Tesco at all. xx

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  8. I can't believe it's from Tesco, it's such an amazing dress! Brilliant post x

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  9. this dress looks fantastic on you! I was tagged by Tor from Fabfrocks under the same promo and am currently awaiting my dress from hem with baited breath after seeing you both in such amazing creations!

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  10. I love that dress and how you've styled it up! It looks super expense and chic. Thank you so much for choosing me, I'm super excited and can't wait to choose something and style it up. Thank you x

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  11. tesco, who would have thought it! looks wicked

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  12. This dress, this look, and YOU are magnificent. You look incredible!

    ♥ V
    http://www.gritandglamour.com
    twitter: @gritandglamour

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  13. i LOVE your rings!!! they are amazing and I am so in love.
    you look great in that dress and how do you manage to make an ever so neat bun?

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  14. Your dress is gorgeous, I like the strong shoulders a lot!

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  15. WOW! I love that dress...what an incredible surprice from Tesco! :)

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  16. you ROCK this look, Paula -- go girl!! the turquoise on your nails softens the look -- a fine balance.

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  17. What an interesting idea! Sounds like fun. The dres looks amazing on you.

    I'm really impressed with Clothing at Tesco these days, especially with the Couture Range.

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  18. How wonderful that tesco has gone such a long way. F&F coture looks most interesting. it is a pitty that they do not post to Spain. Perphaps one day.
    Love you and your blog. Both beautiful.
    XXXXXXXXXXXXXXXX

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  19. Thank you for your comment in my blog. You are so wonderful!!!
    I am following you now.
    Un abrazo fuerte from Spain.
    XXXXXXXXXXXXXX

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  20. i always like looking at your pictures. the tones of the photos are so vintage. what do you use to edit it? :)

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  21. Those are some great shoulders Paula! :)

    Maria Ana

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  22. You look fierce here P!
    Like your hair like that.
    A novel idea that f&f are using
    to promote their range- I can see
    why you chose to take part,
    Kat xx

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  23. Tesco clothing often throws up some good pieces! I am always pleasantly surprised. You look fierce here.

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  24. i like your blog so much =) do you wanna follow me?
    B*

    http://moonsandme.blogspot.com/

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  25. such a great idea! and i can't believe that's from tesco's! xx

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  26. Love how you wore it!! Fantastic piece to choose, too, I'm going to hop over to the site and see if they actually ship to the U.S. :D

    Ripped Nylon

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  27. Foiled!!! They only deliver to the UK. :( I guess I'll lust in silence!

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  28. As Tyra would say; You are fierce! I love the shoulders on you and it's such a good idea to pass it on- it's noce to spread the love. I am also totally in love with your shoes - they are gorgeous! :)

    Maria xxx

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  29. Florence and Fred have some really nice stuff, but not always!

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  30. You must be very popular. I don't get e-mails from PR companies - my e-mail address is not published on my blog. Your face is so striking, love the lipcolour, your pretty updo and nail varnish colour. Have a grand weekend;-)

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  31. beautiful dress... and loving your rings...
    i've got a question: how do you manage to always hold such a perfect fringe? that's gorgeous... i just trimmed mine and it went all wrong... :(

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  32. Thanks everyone!

    Layeredpancake - I used a bun ring for volume, my hair I'd quite fine unfortunately

    Shamini - I cut mine myself too more often than not & it' s usually not very straight. I have no technique though, I just trim a little & hope for the best!

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  33. That dress is amazing. I love it on you. And I love the picture of the back of your head - such a perfect bun!

    ▲ WOLF WHISTLE ▲

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  34. great pics, love the nailpolish and shoes :)

    xo lala

    http://lala-tulpe.blogspot.com/

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  35. Gorgeous pictures. And I want every ring that you're wearing!

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  36. you assortment of rings is truly beautiful!

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  37. WOW. I am absolutely floored that this dress came from Tesco... FLOORED. Can I get someone to send me one?!! It's stunning. Really, Paula.

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  38. Oh WOW, this dress is a dream... I LOVE everything about it, and what a FABULOUS idea, of the 'pass it on', LOVE it!!!

    XOXO
    J

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