UK high street shop Next is a shop that I'm very aware of, almost as a constant in British retail. I would probably place it in the same genre as Marks & Spencer - always good to have around for those basics that we all need from time to time but the image that springs to my mind of Next is usually of smart office wear, which historically is not something I have placed that much interest in.
But, when I saw a couple of months ago, news on the Autumn Winter 10 collection, I took a second look. It seemed to me that this time more thought was being placed in the design and there would be pieces with enough quirky detail that I would actually want to incorporate them into my own wardrobe... and not just to wear to the office.
When I was approached to pick four key looks of pieces that I would wear myself and that I thought you, my readers would like, my own little pop-up shop was made. So, you are able to click on the items I have chosen for a closer look and to buy for yourself if you so desire, the complete looks I chose are at the bottom. Check out also the latest TV advert as the clothes fit so well with the Parisian location they have chosen.