I have an on-off relationship with up-market high-street brand, Reiss. However, since my recent leather bag purchase, I'm looking upon them favourably again. This lookbook was inside my shopping bag when I got home, facing me with their new campaign for spin-off brand 1971 Reiss.
Marketed as younger and edgier than the main Reiss line, this is an attempt to rival the likes of French Connection and All Saints and is due to hit stores 20th August. Founder David Reiss states,
"We've had a great reaction from the press so far. We want to drive the brand further and cater for a wider audience. It's not really about lower prices - there are some lower entry price points, but also some at the high end. There's a lot of loyalty to the brand and shoppers that would love to have a wider offer. The mainline is having more luxury elements added and we need to add a more casual aspect to our offer (with 1971). We've been working on it for a while and this will be a major growth area for the usiness. We'll open a concept store in Liverpool One later this year which will have a large amount of space dedicated to the 1971 range".
My main concern with Reiss (apart from the hefty high-street price tag), is that although they follow a 'classic with a twist' ethic that I like, lately their pieces have been a little too conservative for my taste. This new line looks as though it will give me the edge to Reiss that I would like and judging by the images in the lookbook there is a definite buying opportunity with the range.