Wednesday, 29 July 2009

1971 Reiss


I have an on-off relationship with up-market high-street brand, Reiss. However, since my recent leather bag purchase, I'm looking upon them favourably again. This lookbook was inside my shopping bag when I got home, facing me with their new campaign for spin-off brand 1971 Reiss

Marketed as younger and edgier than the main Reiss line, this is an attempt to rival the likes of French Connection and All Saints and is due to hit stores 20th August. Founder David Reiss states, 
"We've had a great reaction from the press so far. We want to drive the brand further and cater for a wider audience. It's not really about lower prices - there are some lower entry price points, but also some at the high end. There's a lot of loyalty to the brand and shoppers that would love to have a wider offer. The mainline is having more luxury elements added and we need to add a more casual aspect to our offer (with 1971). We've been working on it for a while and this will be a major growth area for the usiness. We'll open a concept store in Liverpool One later this year which will have a large amount of space dedicated to the 1971 range".
My main concern with Reiss (apart from the hefty high-street price tag), is that although they follow a 'classic with a twist' ethic that I like, lately their pieces have been a little too conservative for my taste. This new line looks as though it will give me the edge to Reiss that I would like and judging by the images in the lookbook there is a definite buying opportunity with the range.

7 comments:

AlicePleasance said...

I know Reiss clothes trough Asos and I like what I saw there since now... I can't wait for this collection!

*Valentine* said...

I didn't understand really what was your article about..sorry! :/
Not bilingual yet!

I can't believe you're coming to France next month!!!!
WE HAVE to meet!
You'll love Montmartre, this place is so cute : a village in a town!


Where will you stay (sleep)?
How long do you stay?

yiqin; said...

Price is always a big concern for me :/

Dream Sequins said...

Reiss definitely plays it safe. I'm excited to see if they bring these pieces to New York. :)

La Couturier said...

I've never heard of Reiss; but now I will check it out!

bisous,
La C.

Rosie Unknown said...

Looks interesting! Have to admit, I am glad I can't be tempted by it over here.

kat said...

I know what you mean P, sometimes the high end high st price can't b justified if the piece isn't unusual enough. Thy did go v straight skirt/ suits this past season but I guess some people need that for their work look. I heard about 1971 and thought it'd b good thanks for the tip of it bein the 20th it's due.I'm v interested to have a browse. I think Whistles will remain my fav though. And they've jus been gettin better and better lately, the cut and quality are that of designer pieces luv2u babe, kat