Thursday, 12 March 2009

Designer Highlight - Jaeger


Reaching the 125th birthday last month of a label is no mean feat. Brand Jaeger to me has always been a clothing range my mother might wear and certainly appeals more to a middle aged and middle income target audience. But I think looking at any of the images above, they have managed to focus on some key trends in their Fall 09 collection - the jumpsuit, square shoulders, goat hair, sheer and neon flashes are all trends that appeal to me and if I may say are not any which I can see my mother embracing. Definitely one to watch I think.

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